What Is Google Analytics?

Google Analytics is easy-to-use software that provides sophisticated reports about traffic on your website. Companies of all sizes use Google Analytics to track the effectiveness and ROI of online ads, e-mail newsletters, partnerships, and traditional media campaigns (i.e. print, TV, & radio). No matter which type of website you have -- e-commerce, lead generation, branding, or informational -- Google Analytics will help you improve your online presence.

It's Free. No Kidding.

The hosted version of Google Analytics is 100% free, without any hidden costs or strings attached. To get started, simply sign up for an account.

Installation Is A Snap.

Just tag the pages of your site with a snippet of tracking code, and you'll start seeing data in your Google Analytics Account a few hours later. If you'd like some assistance with this, XOONI can help.

Advanced Reporting.

GeoTargeting, executive dashboards, site overlay, conversion funnels, and on-the-fly visitor segmentation reports allow you to drill down and learn how visitors reach your site, what activities they perform while on your site, where they exit, and much more.

Linked To AdWords.

If you're an AdWords advertiser, Google Analytics can be configured to automatically import your keyword list and cost data. You can then generate ROI metrics for your AdWords campaign as a whole, as well as for individual keywords.

E-Commerce Reporting.

Google Analytics integrates with many types of shopping cart software, including 3rd party solutions. You can also view detailed reports for product categories and individual products.